Privacy Policy

1. Information We Collect

We collect information to process orders, improve our services, and communicate with customers.

1.1 Personal Information

• Name
• Email address
• Phone number
• Billing and shipping address
• Business information (EIN, company name, corporate account details)

1.2 Order Information

• Products purchased
• Payment method (processed securely through third‑party providers)
• Delivery instructions
• Tracking and Logistics details

1.3 Automatically Collected Data

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on site
• Referral sources

1.4 Cookies and Tracking Technologies

We use cookies, pixels, and tracking scripts to improve user experience and measure performance.

2. How We Use Your Information

We use collected data for the following purposes:

2.1 Order Processing

Verify and fulfill orders, coordinate freight delivery, and provide order updates and confirmations.

2.2 Customer Support

Respond to inquiries, resolve delivery issues, and assist with corporate accounts.

2.3 Marketing and Analytics

Improve website performance, measure advertising effectiveness, send promotional emails (with opt‑out options), and personalize content and offers.

2.4 Fraud Prevention

Detect suspicious activity, verify high‑risk orders, and protect customers and Waterpallets from fraudulent transactions.

3. Sharing Your Information

3.1 Service Providers

• Freight carriers
• Payment processors (Ecwid and Square)
• Email marketing platforms (MailChimp, Klaviyo)
• Review platforms (GetReviews)
• Analytics tools (Google Analytics, Facebook Pixel)

3.2 Legal Requirements

We may disclose information if required by law, court order, or government request.

4. Data Security

We implement security measures to protect your information.

4.1 Protection Methods

• Encrypted payment processing
• Secure checkout via Ecwid
• Access controls for internal systems
• Regular monitoring for suspicious activity

4.2 No Guarantee

While we take precautions, no online system is completely secure. Customers share information at their own risk.

5. Your Rights

Depending on your location, you may have rights regarding your personal data.

5.1 Access and Correction

You may request access to or correction of your personal information.

5.2 Opt‑Out

You may unsubscribe from marketing emails at any time.

5.3 Data Deletion

You may request deletion of your data, subject to legal and operational requirements.

6. Corporate Account Data

Corporate customers may provide additional business information.

6.1 Usage

• Verification
• Invoicing
• Volume pricing
• Delivery coordination

6.2 Protection

Corporate data is stored securely and used only for business‑related operations.

7. Third‑Party Integrations

Waterpallets uses third‑party tools to operate the store.

7.1 Ecwid Checkout

All payments, taxes, and checkout processes are handled through Ecwid’s secure platform.

7.2 Analytics and Marketing Tools

We use Google Analytics, Google Ads, Facebook Pixel, META Business, and MailChimp to measure performance and send communications.

9. Changes to This Policy

We may update this Privacy Policy as needed. Changes will be posted on this page with an updated effective date.

Communications Monitoring and Recording

All calls, emails, SMS messages, and other forms of communication with Waterpallets may be monitored or recorded. These recordings may be used for quality assurance, training, verification, claims processing, and any other operational or legal purposes deemed necessary by Waterpallets.